Web Design Insights

What makes a website feel like you – while also building trust and supporting your business?

Through stories about words, structure and design, I show you what helps a website not only look good, but also connect with the right people and sell with ease.

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A woman adds another appointment to an overflowing work calendar.

How Can You Help More People Without Working More Hours?


Do you want to help more people without earning only for the hours in your calendar? An online product may be very different from what you imagine.
A confused client looks at too many options on a services page and leaves without booking.

Services Page: She Wanted to Book. Why Did She Leave?

Your client does not search for the name of your method. She looks for help with her problem. What happens when your services page gives her too many options and prices?
webdizajnérka v historických šatách pracuje na počítači – metafora nesúladu medzi prácou a jej prezentáciou

A website that reflects you and finally shows who you truly are

Not every website can show who you truly are. Discover what makes the difference between a website that merely informs and one that genuinely reflects you.
Webdizajnér ako páv predvádza weby, trofeje a hodnotenia, zatiaľ čo klientka s lupou hľadá dôvod, prečo si vybrať práve jeho.

He showed me everything he can do. So why couldn’t I find a reason to choose him?

Your website may show experience, results and reviews. But does it make clear why clients choose you—and not someone else?
ilustrácia webu pre Enjoy Lightness. ako vzniká web na mieru

How Do You Bring a Feeling of Lightness to a Website? The New Enjoy Lightness Website

What does custom website design look like? See how I turned Katarina’s gentle approach and sense of lightness into the Enjoy Lightness brand and website.
AI marketing article illustration about why artificial intelligence alone cannot make a business stand out

Do You Think AI Will Fix Your Marketing? That’s Not the Problem.

A polished AI flyer still does not make good marketing. Discover why AI marketing often hides the real reason a client chooses you.
Web designers compete for attention while a client considers how to choose the right web designer.

How to Choose a Web Designer? Not by Who Commented First.

You post a request and receive 20 offers. How do you choose a web designer who understands your business and creates more than just another website?